Trusted Experts for Your Unrestricted Sustainability Journey

Funding is shifting. Reporting demands are rising. Executive directors are carrying more weight than ever — with less certainty about what comes next.

DVSA ROI was built for this moment. We deliver fully managed sustainability strategies and outcome measurement infrastructure designed specifically for domestic violence and sexual assault organizations — so your mission is protected, your team is supported, and your story of change is visible to every funder, every board, and every partner.

Your Mission. Your Financial Future. Both Matter.

Where Trust Meets Sustainability Expertise

Trusted sustainability guidance, designed for the realities of running a DV/SA organization. We carry the administrative weight, build the systems, and deliver the reports — so you can lead with focus, clarity, and confidence.

  • Advocacy-specific sustainability planning that respects your culture and capacity

  • Strategic procurement readiness designed for first-time vendors

  • Unrestricted revenue infrastructure that protects your organization’s future

  • Clear guidance, strategy, and processes that lift the administrative burden of developing your organization's sustainability strategy

  • Proactive support before, during, and after each phase of your organization’s sustainability strategy

1B+

Victim/Survivor Services Funding Allocated Nationwide

2,000+

Grant Recipients Support Per Year

28+

Years in the DV/SA Field

local, state, national, and federal levels

20+

Federal partnerships coordinating health and social service system supports for survivors

Fully Managed Sustainability Services & Outcome Measurement Solutions for DV/SA Organizations

Whether you are an executive director, a coalition, or a tribal nation, our solutions are built for the realities of running a DV/SA organization in today's funding landscape and designed to deliver visible results.

Steady Ground

Sustainability Strategies

A 12-month managed sustainability program for executive directors. Build government procurement readiness, secure your first contract, and create a second revenue foundation — all carried by our team.

Unrestricted Sustainability

Coming Soon

A managed infrastructure that helps your organization build, track, and grow unrestricted income from the expertise your team already delivers — with clean grant separation, board-ready reporting, and the systems to protect compliance integrity.

Purposeful Impacts ROI Outcomes Data for Nonprofits

Outcome Measurement Made Simple

A fully managed co-learning portal that turns your programs into board-ready stories of change. Capture outcomes, measure what matters, and produce the reports your funders are asking for — without adding work to your team.

WHAT'S POSSIBLE

What an additional $30K, $75K, or

$150K per year can mean for your organization.

Unrestricted revenue is not a luxury, it is the funding that lets an organization decide. Decide who to hire, what to sustain, what to build, what to update, and what to be ready for. Here is what real numbers can mean in the context of a national organization, a coalition, a community-based program, a shelter, or a rape crisis center and the kinds of decisions unrestricted dollars make possible.

+$30,000

per year

Room to add staff or steady the team you already have.

An additional $30,000 per year is the equivalent of one part-time staff member at $25 an hour for 24 hours a week — fully covered for a year. It is also the equivalent of dedicated administrative support for a program that has never had separate administrative capacity. Or coverage for staff benefits across a small team. Or the resources to bring on a part-time advocate, hotline coordinator, or grants and compliance specialist without waiting for the next grant cycle.

For most organizations, this is the contract that confirms procurement is possible — that the LLC, the capability statement, the vendor profile, and the proposal infrastructure Steady Ground builds actually convert into revenue. It is also the contract that funds dedicated administrative support, a part-time advocate, or staff benefits across an existing team for a full year.

For many DV/SA organizations, this is where program staff who have been carrying administrative work get relief — and where the team gets the breathing room to do the work they were hired to do.

Source: Bureau of Labor Statistics, advocacy and social services compensation benchmarks, 2024.

+$75,000

per year

Sustained operations, with room to respond to what is in front of you.

An additional $75,000 per year sustains operations across an existing program — covering operational costs that grant restrictions often will not. It is also enough to fund a complete program team for a year, support coalition convening and member services, expand hotline or shelter coverage, or address an emerging need a community is bringing forward without waiting for the next grant cycle to align with it.

For many DV/SA organizations, this is where the work shifts from constant patching to actual planning — where leaders begin responding to what their communities are asking for in real time, instead of months or years later.

Source: State procurement databases for trauma-informed training and technical assistance services, 2023–2025; nonprofit operations benchmarks.

+$150,000

per year

Innovation, infrastructure, and the resources to plan for what's next.

An additional $150,000 per year is where executive directors begin making strategic choices that move organizations forward. Innovations a team has been ready to launch but couldn't fund. Structural updates to shelters — a new HVAC system, accessibility improvements, security upgrades, expanded family rooms. Disaster preparedness planning. A new regional office or service expansion. An unrestricted reserve fund that protects mission through a future funding shift. Competitive compensation and full benefits across a team that has earned both.

For many DV/SA organizations, this is where the question shifts from "how do we sustain what we have?" to "what is our organization ready to build, update, or be prepared for?"

Source: Indicative state procurement pricing for multi-year DV/SA service contracts, 2024–2025; nonprofit reserve fund best practices, Independent Sector.

These numbers are not promises. They are possibilities.

Every organization's path is different. A national organization, a coalition, a community-based program, a shelter, or a rape crisis center each has its own service area, its own existing infrastructure, its own team capacity, and its own readiness. What this math shows is what an additional revenue stream built well, supported well, and maintained well can mean when an organization has the infrastructure to pursue it.

That infrastructure is what DVSA ROI delivers.

T H R E E P A T H W A Y S · O N E F R A M E W O R K

Three ways DVSA ROI builds

sustainability for your organization.

When DV/SA leaders start thinking seriously about sustainability, there are usually a few

pathways worth considering. Each one is real. None of them is wrong. The question worth sitting

with is which one your organization needs most right now.

What is your organization's most pressing sustainability question

right now?

Diversifying revenue. Building unrestricted income. Measuring outcomes. The pathway that is right for your organization is the one that answers the question you are sitting with today.

DVSA ROI · STEADY GROUND

Steady Ground

Sustainability Strategies

THE QUESTION THIS JOURNEY

ANSWERS

"How do I build a second revenue stream beyond grant funding?"

WHO THIS JOURNEY IS FOR

The executive director, founder, or CEO who knows the federal funding landscape is shifting and is ready to build government procurement as a second revenue foundation. National organizations, coalitions, community-based programs, shelters, and rape crisis centers all have a path here. You do not need a business background. You need a mission your organization delivers well and a willingness to build the infrastructure that makes your expertise purchasable.

WHAT THIS JOURNEY DELIVERS

• A 12-month fully managed sustainability program

• Six Blueprint Forms producing nine personalized organizational documents

• Four 1-on-1 strategy sessions with Shawndell Dawson plus two all-client group sessions

• A private branded portal for your team

• Year 1 Impact Record as your capstone deliverable

DVSA ROI · UNRESTRICTED SUSTAINABLE REVENUE

Unrestricted Sustainable Revenue

Earned Income Infrastructure

THE QUESTION THIS JOURNEY

ANSWERS

"How do I build, track, and grow unrestricted income from the expertise my team already delivers?"

WHO THIS JOURNEY IS FOR

The executive director or fiscal director ready to build unrestricted earned income alongside grant-funded programs and ready to track it cleanly enough to satisfy auditors, boards, and funders. National organizations, coalitions, and community-based programs that already have procurement infrastructure or earned revenue activity, and need the systems to manage it as an integrated revenue portfolio, will find their pathway here.

WHAT THIS JOURNEY DELIVERS

• A managed infrastructure platform tracking unrestricted earned income, fee-for-service consulting, and government contracts as one integrated portfolio

• Clean separation between grant-funded and earned-revenue activities

• Board-ready financial reports and multi-year sustainability planning tools

• Three-pillar framework: Organizational Resilience, Innovation Freedom, Capacity Dignity

• Designed for Steady Ground graduates and organizations with existing earned revenue activity

The Unrestricted Sustainable Revenue platform is launching later this year. Join the early access list to be notified when enrollment opens.

DVSA ROI · PI ROI FOR NONPROFITS

PI ROI for Nonprofits

Outcome Measurement Made Simple

THE QUESTION THIS JOURNEY

ANSWERS

"How do I produce the board-ready stories of change my funders are asking for,without adding work to my team?"

WHO THIS JOURNEY IS FOR

The executive director, program director, or development director ready to capture outcomes, measure what matters, and produce the reports their funders, boards, and partners are asking for. National organizations, coalitions, and community-based programs that have program staff already carrying administrative work and need outcome measurement that does not add another layer of administrative load will find their pathway here.

WHAT THIS JOURNEY DELIVERS

• A managed infrastructure platform tracking unrestricted earned income, fee-for-service consulting, and government contracts as one integrated portfolio

• Clean separation between grant-funded and earned-revenue activities

• Board-ready financial reports and multi-year sustainability planning tools

• Three-pillar framework: Organizational Resilience, Innovation Freedom, Capacity Dignity

• Designed for Steady Ground graduates and organizations with existing earned revenue activity

Not sure which pathway is right for your organization?

That is exactly what a strategy session is for. In 60 focused minutes with Shawndell Dawson,

you will get clarity on which DVSA ROI pathway matches

your organization's most pressing sustainability question

and walk away with a recommended next step that is honest about fit,

even if that next step is not DVSA ROI right now.

Sustainability Strategies That Deliver Real Financial Results

Diversified Revenue

Build an expanded financial foundation for steadier futures.

Reduced Single Funder Dependence

Position your organization for paid contracts in the markets that need exactly what your expertise transforms.

Visible Impact

Transform your organization’s sustainability plan and unrestricted revenue — without adding a lot of work to your team.

Protected Capacity

Reduce administrative load through managed systems, automation, and standardized reporting.

What Colleagues Are Saying About Working with DVE...

✺ Kay says...

Thank you so much for your support. This package saved me so much time!

✺ Mary SAYS...

These are amazing resourses!

✺ Linda SAYS...

This is so fantastic and needed for the field, Shawndell! You're the perfect person to lead this.

Your Reliable Partner for Smart Sustainability Planning & Strategy

We invested in and carry the complexity so you can focus on your mission. From procurement registration to outcome measurement to board-ready reporting — every system is designed, built, and managed by a team that has lived inside the DV/SA field for nearly three decades.

From your first contract to your year-end impact record, we deliver sustainability strategies that protect your mission and grow your future.

Your Guide to Expert

Sustainability Solutions

  • What does DVSA ROI offer?

    DVSA ROI delivers three managed solutions for DV/SA organizations: Steady Ground (a 12-month sustainability strategies program for executive directors), Unrestricted Sustainable Revenue (managed infrastructure for earned income), and PI ROI Nonprofit License (a co-learning portal for outcome measurement and board-ready reporting).

  • Who is DVSA ROI for?

    Executive directors, coalition leaders, tribal nation leaders, and national organizations CEOs running domestic violence and sexual assault organizations who are ready to build sustainability infrastructure, diversify revenue, or strengthen outcome reporting. Foundations licensing infrastructure for grantee cohorts also have a pathway through PI ROI.

  • How is DVSA ROI different from a consultant or a course?

    DVSA ROI is a managed service, not a course or a one-time consulting engagement. We build, configure, and run the infrastructure — your team uses it, but does not have to maintain it. Every solution is designed by a former federal Senior Executive who has spent over a decade inside the funding mechanisms that shape this field.

  • What kind of support do executive directors receive?

    Steady Ground clients receive seven individual touchpoints with Shawndell Dawson, two all-client group sessions, four quarterly Revenue Sustainability Landscape briefings, virtual administrative support, and a Year 1 Impact Record. PI ROI Nonprofit clients receive a fully built and managed co-learning portal with onboarding, configuration, and ongoing support.

  • How do I get started?

    The fastest path is to book a strategy session. For sustainability strategies, start with Steady Ground. For outcome measurement, start with the PI ROI Strategy Session. Both conversations confirm fit and leave you with a clear next step.

Needed our help yesterday? Schedule a strategy session!

MEET THE FOUNDER & CEO

Shawndell Dawson

Shawndell Dawson brings 28 years of national experience, including 15 years as a funder and 14 years in the nonprofit sector, standing alongside survivors and the organizations that serve them.

She has lived on both sides of the funding relationship — grantees who must prove impact to sustain their funding, and funders who must demonstrate portfolio outcomes to their boards and co-investors. Both carry the burden of proof. PI ROI was built to make that burden lighter for both.

She deeply understands the importance, urgency, and moral imperative to tell stories of change and impact in ways that are inclusive and comprehensive for agencies, people, and communities.

14 in the nonprofit sector, standing alongside survivors.

15 as a federal funder and Senior Executive coordinating $1B+ across 15 agencies, supporting 2,000+ grant recipients, and reaching 2.3 million survivors annually through health, social service, and victim services programs.

She successfully justified and provided evidence for increased Congressional appropriations — documenting outcomes, impact, and data critical for evidence-based policy making

15 years leading national federal intermediary models, including supporting partnerships with community health centers and domestic violence/sexual assault programs.

Launching an intermediary model for the $49.5M ARP Culturally Specific Populations Grant Program that brought 311 first-time federal grantees into the system.

Shawndell Dawson built a federal co-learning infrastructure that worked across expansive differences in organizational capacity — from large national organizations, tribal governments, to grassroots coalitions, and small community-based organizations receiving federal funding for the first time.

PI ROI is that infrastructure, honed by over 28 years of national experience, made available to foundations and their grantee partners.

Also Known for...

$1 Billion in

ARP Funding for DV, SA, Culturally Specific, and Mobile Health Supports AccessibIlity Funding

$45 Million in CARES Act Supplemental Funding foR Shelters, Tribes, Coalitions, Resource Centers, and Hotlines

$10 Million in Hurricane Disaster Assistance and Response Supplemental Funding foR Shelters, Tribes, Coalitions

$260 Million in Annual funding for foR Shelters, Tribes, Coalitions

2,000+ grant recipients supported nationwide, US Territories, and 252 tribal nations

3 national intermediary models implemented successfully for trauma-informed health supports, trauma-informed health services, and culturally specific services

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